In a market dominated by data-driven marketers, the success of your marketing depends on your ability to leverage customer data effectively.

CCPA will be the first of multiple data privacy laws in the U.S, but this potential patchwork of state laws may spark a nationwide standard.

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Although CCPA theoretically only covers residents of the state of California, it is likely that its effects will be felt nationwide.

According to an International Association of Privacy Professionals (IAPP) survey, only 26% of organizations were “fully prepared” for CCPA.

This data protection law contains detailed rules regarding the collection, use, processing, and storage of personal data.